Word of Mouth Marketing and Community Marketing defined
I’ve read a myriad of works attempting to quantify Word of the Mouth Marketing and Community Marketing, ranging from the likes of the Cluetrain, to Wikipedia. Many attempt a philosophical or...
View ArticleThe easiest way to website and blog success!
Whenever I look at websites or blogs, there’s one key ingredient which is essential 99.9% of the time. It’s so obvious it can easily be missed, and isn’t down to technology or snazzy design. And,...
View ArticleDon’t assume social media solutions are the only answer
Out of a long and convoluted debate on Twitter came one important point which is easy to overlook when you’re dealing with social media and buzz marketing. It’s one that other people have alluded to,...
View ArticleMeasuring social media and buzz marketing
It’s a great time to be interested in measuring the output of social media marketing (buzz marketing, community marketing, WOM – call it what you will!). Because so much of it is so new and evolving,...
View ArticleClik here to view.
Solve one problem to justify social media marketing to any boss
There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource. We can all measure the splash of a...
View ArticleMediaCamp Bucks 08 – my first unconference appearance
It’s my first appearance at an ‘unconference’ tomorrow, when MediaCamp Bucks 08 takes place at Buckinghamshire New University. It’s free to attend, and the sessions are running from 9am-5pm, with...
View ArticleThe first important question for modern marketing/PR
Before you start on Facebook or Twitter, and when you’re coming up with your strategy, there’s one important question to ask yourself. Who’s more important – your boss or your consumers? I’ll expand...
View ArticleSometimes it’s best just to step back…
I actually intended to write a post about Digg today, and got halfway through it, when I realised that it would actually benefit from a bit more thought, research and polishing. It comes on top of a...
View ArticleClik here to view.
The tools to measure social media and community engagement
Tape Measure by redjar on Flickr (CC licence) If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and...
View ArticleClik here to view.
Stop grouping and griping – start thinking and doing
It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement. There’s also plenty of talk about how it’s...
View Article